I recently brought some stuff off Iconic and I immediately fell in love with these two brands that I feel are going to get bigger with time – Minima Esenciales and Aere. Beautiful sustainable designs and gorgeous fabrics.

As much as I wish for this long winter evenings and cold season to come to an end (which seems prolonged by this lockdown as well), its best not forget, its not time yet for summer dresses and linen shirts. And whilst we are still layering up, why not pick and chose pieces that can act as great transitional piece and alleviate our existing pieces in our wardrobe?

I believe (that seems to grow stronger by the years) in building a never-failing collection of transitional pieces that are timeless and helps in smoothly and effortlessly moving between the seasons. As spring draws closer, I am still layer and here, I chose this beautiful cream body-con dress from Aere and this gorgeous wool oversized coal from Minima Esenciales


I wont lie, one of my favorite things to dress up in involves effortless, minimal styling and – with a lack of decision-making involved. The magic of neutral tones is, you don’t have to find two pieces that match—you can just throw on a dress, a coat with some boots or heels and look cute without really trying.

Clean, sustainable styles bring us a balanced, timeless expression with an inherent timeless Parisian feels in every look..

You might ask, Ayona, what’s in a label?

And I would ask you – So what do you look for when you are choosing fabrics in general? Whether you’re a brand, or a fashion lover – do you look for longevity? detail? texture? make? beauty? because amidst all of these requirements, fashion doesn’t have to impact the planet. Therefore, just like choosing to have a meat free day or recycling our waste, choosing sustainable fabrics and brands is one of the first things we can do to make our wardrobes more eco-friendly.

But we also need to think about the fact that the clothes being sold in high fashion settings are really sustainable, if it cannot answer where the material comes from? Does natural always equal good and synthetic equal bad? What happens when we wash or dispose of our clothes?

You can read and educate yourself on different types of sustainable fabrics from this platform Sustain Your Style – an independent platform made by people who like fashion and style but are concerned about the current practices of the fashion industry.

“Demand quality, not just in the products you buy, but in the life of the person who made it.” – Orsola de Castro

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